Most businesses nowadays have their own websites, functioning as their online store, garnering online traffic to their sites and improve their sales accordingly. However not all businesses fare very well in the online world. The sole reason for that is their businesses are not visible enough in the search engine ranking list due to a lack of effort on search engine optimization, causing their website pages and contents to be not visible enough to the online audience, hence a low profitability as well. So what is SEO (search engine optimization) and what is the effective way in improving it?
Search engine optimization (SEO) refers to the practice of increasing the quantity and quality of traffic to your website through organic search engine results, thus improving the ranking of your website on the search engine results page. It is especially useful for businesses which have limited advertising budget and could not afford pay-per click services from Google. So let’s get started on some useful tips on how to work out a good SEO for your website.
Tips of the day!
The first step is to select a word or phrase in your business niche which your customers would normally key in the search engine to find the specific product,service or info. The most convenient way to do this is by using Google Keyword Planner, a Google SEOfree tool that will show you an estimate for any search phrase.
For example, when “plastic flower pot” is keyed in the keyword planner, it shows 408 monthly searches — higher than any other related combination of words. You will know this is the keyword you are going to focus on when drafting the contents of your website.
2. Research the competition.
Go incognito on Google search engine. Key in the keywords you discovered and research on the top 10 competitors emerging on the search results. What contents their websites display? Do they have social media linkage? Could you do better?
3. Write the best content in your niche!
Show your audience the best your business could offer. Brush up on the contents, images or even videos inside your website contents to make it as informative, attractive and quality as possible. Audience love good quality contents and splendid user experience, don’t they?
Try to insert the related keywords in the stated section. Google algorithm will seek for keywords inside all the stated section to determine whether your contents are worth to be ranked higher than others. Of course do not overuse excessive keywords as well to avoid your contents become too keyword-oriented. Your audience will not find it interesting and might feel your contents too ‘rigid’ with all the keywords inserted.
If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked internally by other pages on your website.
Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.
6. Get external links.
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. This can be done through guest posting on other people’s website to increase your website’s awareness. The more external links your website contains, the more reference you will get through other websites external links.
Above are several really useful tips on how to do an effective search engine optimization. Hitherto SEO remains one of the focus of digital marketing in helping a website to reach its maximum potential. However these are not only the Google SEO guidelines where business can take advantage of, there will be constant updates from Google which will alter the guidelines some way or another in the future. Hence you should always keep constant notice on the changes and tune your website accordingly.