Search Engine Optimization Malaysia (SEO Malaysia)Search Engine Optimization (also known as SEO) is a form of digital marketing strategy that is carried out to rank your website at the highest position possible in the search engine results page(e.g. Google, Yahoo and Bing) where your website will be getting free and unlimited traffic. So, why is Search Engine Optimization (SEO) important? Having more than 3.5 billion Google searches everyday, could you ensure these online users are able to click on your website when they are searching for the product/services that you’re offering on Google? The truth is, your potential clients will be searching for your products/services online everyday. Believe it or not, more than 98% of the users will navigate to search engine pages first before they enter any of the web addresses. You can target this group of potential clients who are searching for your products/services and convert them to your real clients. The best part is– you get to connect with them for free after your website has been optimized for search engine!
Still thinking how you should start to make your Business connected with SEO?
Here are the step by step guidance from Webist which we use for our SEO lead generation services. We believe that if you follow our proper guidance, this would help to improve your sales to a certain degree. So you could try these tips yourself or for comprehensive and effective results, let us help you instead.
We will walk you through a simple example below how SEO could be done. Case study: Company A. Target revenue generated from the whole online marketing campaign is RM250,000 or more for full 12 months.
Step 1: Set Your Target
Clients come to us with the intention to increase revenue for their business. However, prior to revenue generation, every single parameter that leads to sales generation needs to be defined and taken care of. For example, in order to gauge the performance of your company and improve revenue generation, our suggestion to B2B companies is to measure the number of Leads collected, whereas for B2C Companies, the parameter would be Email addresses.
Step 2: Breakdown of Target ( Simple Calculation)
We will have to know your previous number of leads received in the past 6 months.
For this case study, let’s assume
X number of lead per week.
Closing rate of Leads Received = 5%
Average revenue contribution per closed deal = RM 10,000
Let’s do some simple math calculation. For this case, target revenue generation from online marketing campaign is RM250,000 in a year and we need to calculate how many leads we need to get in monthly, weekly and daily basis. Based on the formula,
Number of Leads x Closing Rate x Average Revenue = Target Revenue
Based on this formula, we can know that the number of leads needed to be collected in a year is about 500. Breaking down this number further, you will get 42 leads per month, about 10 leads per week, and 1 -2 leads per day.
Step 3: Set Your Budget
Our aim is to get 500 leads in a year. Based on typical online traffic for SME business, let’s assume your current website data as below:
Number of Weekly visitors: 500
Percentage of New Visitors: 70%
Number of New Visitors: 350
Current Number of Leads Per Week: 1
If you want to increase the number of leads per week from 1 to 10, we will propose two ways as below:
Method 1: Increase your conversion rate
Let’s assume the current website conversion rate is about 0.1%. So in order to increase the number of leads per week from 1 to 10, the conversion rate needs to be increased by 10 fold, becoming 1%.
Method 2: Drive more traffic
Let’s assume we maintain the conversion rate of about 0.1% while getting 1 lead per week from 350 new visitors. In order to get 10 leads per week without changing the conversion rate, the number of new visitors required is about 3500 weekly to achieve the set target.
Step 4: List down your action plan
Once you have done working out all the data, you could proceed to planning your online business strategy. Would you prefer to increase conversion rate for your business? Or would it be more effective to multiply weekly traffic on your website? You could start off by following the rules of 5W, 1H, (What, Who, Where, When, Why and How).
What idea could you come up with to increase both conversion rate and online traffic?
Who is your targeted potential prospect?
Where or which platform shall I use to reach for more people/clients?
Why would my potential prospects use the platform to do transaction? (Did I solve their problem?)
When are you going to execute this plan?
How can I utilize the same resources to have larger outreach?
Step 5: Execute
Finally, schedule your time well and plan your daily monitoring system to ensure your SEO Lead Generation Strategy is workable for you.
Of course, if you feel all the work involved is too much to handle for yourself, you could request a quotation/ appointment from us anytime, it’s absolutely FREE.
All you need to do is just:
1. Fill in your information and tell us your business nature and objective.
2. We will contact you and work on a plan based on strategically chosen methods.
3. We will work for you.
It’s very simple. Let’s work and grow together.