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My Weekend Plan

Young Concept Design
March 8, 2019
 

The Objective

They needed a professional design company to help rebrand their company from top to bottom and develop a powerful yet easy-to-use e-commerce system.

The Insights

My Weekend Plan is one of the leading creative events and team building company in Malaysia. They develop and provide the world’s most unique and fun indoor and outdoor activities. In 2018, My Weekend Plan decided to revamp their website to meet the needs of an e-commerce system as well as to rebrand the company. The challenge of this is, how do we revamp the website and at the same time increase their purchase intention?

The Strategy

Our first task was to help the client create a brand new logo design. We used a puzzle piece as the main inspiration of logo design to emphasize the fun and bonding aspects of their company to their targeted audience. We've also implemented a powerful yet easy-to-use e-commerce system, which allowed their third party providers to publish their own customized activities on our client's website. These changes saved the client plenty of time and effort, especially since they do not have to manually key in their client's activities on their own anymore.