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Chriszen Malaysia

Prance Gold & Jewellery
February 21, 2019
 

The Objective

Chriszen aims to procure a higher share in cosmetic products market by targeting the digitally savvy crowd.

The Challenge

The cosmetic industry is a highly competitive field with many contending brands. Chriszen seeks an innovative approach to promote its latest cosmetic products on the digital market.

The Methodology

Based on data analytics we focused on the group of audience that has high engagement via TVC Ads & Video Ads in Facebook. Through in-depth data analysis, Chrizen has successfully created a firm digital engagement with fans, which also redirected them towards CHRISZEN's physical outlets.