About · Leadership

Chris Teng (陈芃名)

From a first line of code in primary school to 390 engineers across three countries. Founder of Webist Pro Sdn Bhd, Chris leads Technology Leadership + Client-Owned Engineering: client-owned in-house technology teams designed, built, operated and scaled for enterprises, and run to a documented standard that the client owns.

Book a discovery call Technology Leadership + Client-Owned Engineering

Webist Pro founded

2015 as a third-year engineering student

Engineers today

390 Malaysia · China · Philippines

Salaries paid every year

USD 12.5M

Enterprise sectors

4 banking, telco, oil and gas, aviation

In brief

Make enterprise IT capability something that can be planned, replicated and delivered.

Born on the mainland of Penang in 1993, Chris taught himself to program at nine, started his first business at nineteen and founded Webist Pro Sdn Bhd at twenty-two, while still an engineering student. Eight years in, he rebuilt the company around one decision: stop selling man-hours and headcount, and start selling a standard. That standard became Technology Leadership + Client-Owned Engineering. Since 2022 he has also been Global Sales Director of FSBM Holdings Berhad, a group listed on the Main Market of Bursa Malaysia.

The mission has not changed since his first line of code: make enterprise IT capability something that can be planned, replicated and delivered, until it becomes an asset the company owns.

Chris Teng leading an HRDF-certified corporate training class

Corporate training, 2016

Biography

Thirty years, one direction.

The milestones below are reproduced from Chris Teng's published biography at chris-teng.com.

1993
Born in Mainland Penang
Born on the mainland of Penang in 1993, Chris Teng met his first personal computer at a very young age: Windows 3.1x, typing games and Mario.
2002 – 2005
First Line of Code, and 133 Words a Minute
At nine, online games led him to programming. He taught himself scripting to write the macros and bots that automated the games he played, so that winning no longer depended on luck. At twelve, he was first runner-up in the Penang State Touch Typist Competition (under 12) at 133 words per minute, a habit of speed that later made him a faster programmer.
2008 – 2011
From Guild Webmaster to Freelance Developer
For his guilds and alliances in online games, he built forums, membership sites and customised blogs, learning as the webmaster behind real systems. In 2011, while a student at INTI International College Penang, he began freelancing in web development. He soon noticed that most business owners gained little from the websites they already had, so he added digital marketing to turn those sites into assets that bring visitors and sales.
2012
Enterprise Systems, Starting with the Back Office
At nineteen he started his own business, securing customised software projects for direct-selling companies. What began as commission, referral and membership platforms grew, as those clients grew, into the ERP back office behind them: procurement, warehouse, transportation, delivery and finance.
2015
Establishment of Webist Pro Sdn Bhd
While still a third-year engineering student at Universiti Sains Malaysia, he founded Webist Pro Sdn Bhd with Dato Eddy Choong, with one division for software development and one for digital marketing. In the same year Webist was awarded the contract to build a cryptocurrency exchange, a system where security and the custody of funds were the core requirement.
2016 – 2017
Corporate Trainer, Then from Traffic to Conversion
An HRDF-certified trainer, he led corporate classes from 2016 in Facebook marketing and data analytics, search engine optimisation and Google AdWords. In 2017, as Facebook Ads made traffic easy to buy, he turned to the harder problem of conversion and retention, building omnichannel marketing CRM and membership CRM systems that helped businesses earn more from the same number of visitors.
2018
Smart Farming and Big Data
He joined Sri Walis (M) Sdn Bhd as IT & Big Data Director, turning a large durian plantation into a data-driven operation with a plantation management system, Internet-of-Things sensors and big data analytics. It was an early lesson in turning operational data into decisions, years before Data + AI became his focus.
2020
From Delivering Projects to Building a Standard
Eight years in, he rebuilt the company's strategy, products and organisation around one decision: stop selling man-hours and headcount, and start selling a standard. How teams are designed, built, operated and scaled, and how engineers are measured, was written down and made repeatable, so that delivery no longer depends on who happens to be on the project.
2022
Joining FSBM Holdings Berhad as Global Sales Director
FSBM Holdings Berhad is listed on the Main Market of Bursa Malaysia. The move put a listed and audited group behind the teams his enterprise clients rely on.
2023
Data + AI
With delivery standardised, the focus moved to what the teams build. His position is deliberately narrow: enterprise data is first organised into a context layer of entities, relationships and attributes; language models and agents are then connected on top; and a person, not another AI, signs off the result.
Current
Technology Leadership + Client-Owned Engineering, Powered by DBOS™ — Design · Build · Operate · Scale
Chris leads Technology Leadership + Client-Owned Engineering. Rather than taking work away to an outsourced vendor, his team builds an in-house, full-time technology team inside the client's company and stays to run it.
Senior project managers, solution architects, DevOps, QA, infrastructure and cybersecurity leads form the leadership layer; the engineers form a client-owned team, designed, built, operated and scaled for the client, and can sit on the client's own payroll.
The standards are documented and belong to the client. Around 390 full-time engineers across Malaysia, China and the Philippines, with USD 12.5 million paid in salaries every year, deliver this for enterprises in banking, telecommunications, oil and gas, and aviation.
The mission has not changed since his first line of code: make enterprise IT capability something that can be planned, replicated and delivered, until it becomes an asset the company owns.

What Chris leads today

An in-house technology team, built inside your company and run to a standard you keep.

Senior specialists as a service, and a client-owned engineering team designed, built, operated and scaled as your own employees. Designed before anyone is hired, mobilized within 30 days of roadmap sign-off, and managed to KPIs from the first week.

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