1.5 Days Facebook Marketing Training + Data Analytic Course
Why Facebook Marketing?
The number of Facebook users is almost closing at 2 billions mark. This social media platform have 1.86 million users by the end of 2016. So it is unwise to ignore the impact and importance of Facebook Advertising. Most of your customers, competitors, potential clients, workers and suppliers are using Facebook but many businesses ignored the advantage of Facebook advertising, or don’t have the knowledge to do it in the correct way which end up wasted a lot of time and money. That said, Facebook is one of the strongest social media marketing tool that enable you to outreach to a lot of people according to particular demographics and interests of your choice. With the right strategy and targeting, your business will definitely generate significant amount of revenues.
However, many businesses struggle hard starting out on Facebook Advertising. We want to help these keen business owners to master the skills and Business to Consumer (B2C) marketing through our Facebook workshop. We are ready to help you lift your Facebook Marketing skills to a higher level with our content which covers everything you need in order to achieve your business objective, giving a high Return on Investment (ROI).
WHO SHOULD TAKE THIS COURSE?
Those who wish to master all aspects of Facebook Marketing, from the basics to highly advanced topics. Especially sales professionals like insurance agents, property agents, and business owners, which yield a high Return Of Investment (ROI) to their business.
Overview of Social Media and other advertising platform like Google
10 Benefits of using Social Media
Module 2: Define Target Audience Using Buyer Personas
Introduction to Buyer Personas
Creation of Buyer Personas
Module 3: Competitor Analysis
Hands On to analyze your competitor online presence
Identify the right keywords to use in advertising
Module 4: How to write compelling Facebook Ads
4 Different type of Copywriting Style
Module 5: Facebook Marketing Fundamentals
Introduction to different Ad tools
Advertising Campaign Structure
Types of Facebook Ads and Placements
Facebook Ads Policy
Module 6: Understanding Key Advertising Metrics
Introduction to Key Metrics and Terminologies
Module 7: Facebook Ad Set Up
Setting Up the Ad Manager
Creating an Ad Campaign
Managing Facebook Ads
Module 8: Other Facebook Advertising Options
Using Different Advertising Options based on Objective
Module 9: Introduction to Remarketing
Module 10: Formulate Facebook Marketing Strategies
Steps to Craft Winning Marketing Strategies
Using Analytics Data to Evaluate Performance
Module 11: Leveraging on Facebook Publishing Tool
Using Publishing Tool to Increase Productivity
Module 12: Driving Engagement with Great Content
Content Best Practices
Integrating Creative Elements into Ads
2. 11-12th November 2017, Saturday 9.00am to 5.00pm and Sunday 9.00am to 1.00pm[Registration Closed]
3. 16-17th December 2017, Saturday 9.00am to 5.00pm and Sunday 9.00am to 1.00pm[Opening NOW]
What You Will Learn in this course?
This powerful program will give you everything you need to get started on the right track, plus, you’ll know some of the valuable tools that will take your marketing efforts to the next level. Many businesses set up their Facebook campaign in the incorrect manner, which result in their accounts getting deleted. Learn how to set up these campaigns correctly to maximize your results. Facebook algorithm is constantly changing so it’s getting tougher to enhance your page visibility. If you have a page starting to drop in the page’s reach and fewer fans engagement, this class is perfectly fit for you.
In addition, we will share our experience, tips, and tricks on how to obtain organic engagement in today’s tough competition. For your information, if you are still using Facebook for business without powerful advertising and analytics tool, it would be difficult for you to constantly engage your fans. However no worries! We will guide you and learn how to get results today! Register now and we will guide you step by step!
Why Choose Us?
We provide training which customizes to your field of work, we believe what you learn will definitely help in your business with hassle-free. Therefore, we offer high-end training facilities with the excellent learning environment. This workshop costs only RM599 and you won’t get this price elsewhere. Once you complete the workshop, you will be awarded a Certificate issued by our company
In order to organize a class, there must be at least 20 participants or else classes will be postponed to a later date. Whereas, we also can make special arrangement for companies who wish for a close class. (Minimum of 20 participants) Based on our past experience, we conducted about 18 classes at property agency, insurance agency, and certain direct sales company. Let’s listen to what they’ve learned from this class.